A launch weekend without the spreadsheet meltdown
Before
A mid-size developer ran launches on registration sheets and a shared inbox. Leads from ads, portals, and walk-ins were batched and distributed the next morning, and the sales director could not say which campaign produced which buyer.
With Verna
Every channel now creates leads directly in one pipeline, routed to agents by project the moment they arrive. Inventory, EOIs, and payment plans live in the same system, so a reserved unit is reserved everywhere at once.
First response during launches moved from next-morning to minutes
Zero double-booked units across the following two launches
Marketing budget reallocated by cost per deal, not cost per lead
