Connected to where your business happens.

Ads, WhatsApp, your website, and your spreadsheets feed one pipeline, and every integration is included in every plan at no extra charge.

Your lead sources, wired in.

Connect the channels that generate demand, and send conversion results back so they optimize for buyers instead of form fillers.

Meta Lead AdsFacebook and Instagram lead forms sync automatically every few minutes, mapped to lead fields, deduplicated, and tagged with page and form.
Meta Conversions APIQualified and Converted leads report back to Meta, so ad delivery learns from the leads that actually close.
Ad click trackingFacebook and Google click identifiers (fbclid, fbc, fbp, gclid, gbraid, wbraid) are captured on every lead, keeping attribution intact to the closed deal.
Website lead captureA public API endpoint for your website forms. Submissions become leads with full source attribution, protected against spam and duplicates.
Spreadsheet importCSV and Excel import with automatic column matching, a guided mapping step, and downloadable templates. Google Forms exports import straight in.

Meet clients on their channel.

Clients write on WhatsApp and email, not in your CRM. Verna keeps every thread and viewing on the lead record instead of in someone's phone.

Collect and reconcile without re-keying.

Verna ships with a full double-entry ledger, invoicing, and receipts built in. Gateway and accounting connections extend it to the tools your finance team already uses.

Built-in Finance moduleGeneral ledger, invoicing, collections, post-dated cheques, and statements are native to Verna, so most companies need no external accounting sync at all.
Payment gatewaysOnline card and bank payments against invoices, reconciled to the right milestone automatically.
Accounting exportLedger export for companies that consolidate in an external accounting package.

The tools your team already uses.

Light connections that keep Verna the system of record while your team works where it works.

Excel everywhereEvery list view exports to Excel, and bulk data comes in through guided spreadsheet import with saved mappings.
Document generationOffers, EOIs, SPAs, bookings, and receipts generate as branded PDFs from your own templates.
Team notificationsAssignment, approval, and SLA alerts delivered where the team looks, starting with email.

Build on Verna.

A REST API covers the platform, and inbound endpoints make Verna easy to feed from anything you already run.

REST APIQuery and write leads, deals, inventory, and more over an authenticated REST API with token auth and per-role scoping.
Lead capture endpointA public, rate-limited endpoint for custom forms and landing pages. Post a lead with its source and campaign; Verna handles the rest.
Outbound webhooksSubscribe to record events (lead created, deal closed, invoice paid) and push them to your own systems.

Missing a connection you need?

Tell us what your stack looks like. New integrations get prioritized by customer demand, and the API covers most gaps today.