Integration
HubSpot integration
Marketing lives in HubSpot: the forms, the emails, the nurture flows. Selling property does not. Verna connects to HubSpot with one private app token and syncs contacts both ways every 10 minutes, so a marketing contact becomes a workable real estate lead with a budget, viewings, and offers attached. Nobody exports a CSV again.
From HubSpot contact to closed deal
Automatic contact import
New HubSpot contacts land in Verna as leads every 10 minutes, mapped by a field mapping you control and deduplicated against your existing pipeline. Only contacts created after you connect are imported, never a history dump.
One token to connect
Create a HubSpot private app, paste its token, and Verna validates the connection on the spot. The two read scopes it needs are listed right on the setup page. No consultant, no middleware.
Field mapping you control
Verna reads your live contact properties from HubSpot and suggests the standard matches. Adjust the grid once and the same mapping drives both directions.
Push a lead back
Any Verna lead syncs out to HubSpot as a contact with one action, so marketing can keep nurturing the same person. The link is remembered in both directions and nothing re-imports as a duplicate.
Attribution that survives the handoff
Imported leads carry their HubSpot origin as the source, so pipeline and conversion reports still tell you which marketing actually paid for the deal.
Every sync logged
Each poll writes a sync log entry with counts and any errors, visible on the same admin page where you connected. When something is off, you see it, not silence.
Get started
Keep HubSpot for marketing.
Verna picks up the moment a contact becomes a buyer: viewings, offers, payment plans, commissions.