Demand
Marketing integrations
Connect Meta once and every lead form submission lands in your CRM within minutes, mapped to the right fields. When a lead qualifies, Verna reports it back to the ad platform so campaigns optimize for buyers, not form fillers.
From ad click to qualified lead, and back
Meta lead form sync
Link your Facebook and Instagram lead forms once. New submissions import automatically every few minutes, deduplicated and tagged with their page and form.
Guided connection setup
Paste a Business Manager token and Verna verifies every required permission, showing exactly which one is missing and how to grant it. No developer needed.
Form field mapping
Match each form question to a lead field, with sensible defaults suggested for you. Answers that fit nowhere land in the lead notes, formatted by a template you control.
Spreadsheet import
Bring in leads from CSV or Excel with automatic column matching, a guided mapping step, and downloadable templates. Google Forms exports import straight in.
Conversion feedback
When a lead reaches Qualified or Converted, Verna sends the event to the Meta Conversions API. Your ad delivery learns from leads that actually close.
Click ID capture
Facebook and Google click identifiers (fbclid, fbc, fbp, gclid, gbraid, wbraid) are captured on every lead, keeping attribution intact from first click to closed deal.
Get started
Ready to close the loop on your ad spend?
Sync every lead form automatically and show the ad platforms which leads become buyers.