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Lead management

Every inquiry, whether it arrives from an ad, a portal, a referral, or a walk-in, lands in one pipeline, tagged with its source, routed to the right agent, and chased until it converts. A lead sitting unanswered in an inbox is a lead your competitor is calling.

Lead management interface showing pipeline stages and lead table

From first inquiry to converted customer

Multi-channel capture

Import leads from ads, portals, referrals, walk-ins, and website forms. Each lead is tagged with its origin for accurate ROI tracking.

Smart assignment

Automatically route leads to the right agent based on specialization, workload, and availability. Manual assignment and broker oversight available.

Lead scoring

Qualify leads based on budget, timeline, and preferences. Track hot, warm, and cold leads with automated scoring and priority ranking.

Conversion tracking

Monitor the entire journey from inquiry to customer. Track conversion rates by source, agent, and campaign with full audit trails.

Activity timeline

Every call, email, meeting, and note logged in one place. Set follow-up reminders and never let a hot lead go cold.

Lead interests

Track which units each lead is interested in. Match preferences to available inventory automatically and notify agents of perfect fits.

Ready to stop losing leads?

Start tracking every lead from first contact to closed deal.